You know you want to open a franchise restaurant – preferably Italian. But is it the right investment for you? Italian franchise restaurants are crowd-pleasers, serving up authentic and delicious food with recipes straight from Italia. Learn more about the industry and why PrimoHoagies is your next primo investment.


Growing faster than the overall economy, the Italian food restaurant market is expected to be worth $79 billion by the end of this year – increasing by 7.8% from 2021. The market size has been seeing consistent growth over the last five years and has grown 4.4% per year on average between the years of 2017 and 2022.

With the market seeing continuous growth – even during the era of COVID-19 – and the roaring popularity of Italian food, investing in an Italian franchise restaurant is a smart investment for those looking to start or diversify their business portfolio.

One deterring factor regarding the Italian food restaurant market is the amount of competition vying for market share. However, entrepreneurs who decide to invest in a franchise have a leg up over restaurateurs who opt to go it alone. At PrimoHoagies, we’ve been in the business of Italian restaurant franchises for 30 years. We’ve got the experience and the brand presence to help you get your Italian food franchise off the ground.


An Italian American invention, the hoagie originated from Philadelphia’s Hog Island. During World War I, the popular meat-filled sandwiches were known as “hoggies” after being created by Italian immigrants who worked in the shipyard. The workers would bring their delicious “hoggies” for their lunchbreak daily. Over time, the name changed from “hoggies” to “hoagies.” In 1992, the hoagie was named the official sandwich of Philadelphia.

Coincidentally, PrimoHoagies got its start in 1992 when founders Richard and Colleen Neigre opened their first location on Ritner Street in the heart of South Philadelphia. Ten years later, the brand began franchising and now has 90 franchise locations across the country with over 50 more in development. With many territories available across the U.S., now is a great time to invest in a growing franchise brand like PrimoHoagies.


Known for making authentic, high-quality hoagies, PrimoHoagies is an award-winning franchise. With features on the Franchise Times Top 400 list, Nation’s Restaurant News’ Top 200 list, and Entrepreneur Magazine’s Top 200 list, PrimoHoagies is a leading deli franchise.

Considered a gourmet sandwich franchise, PrimoHoagies only uses Thumann’s gourmet cheeses and meats in their proprietary hoagie recipes. And while the brand serves authentic and old-world style hoagies, we aren’t afraid to offer a variety of more modern options like our meatless menu and the cult classic Schwartzies. With an entire menu of sides and desserts along with catering capabilities, franchisees who invest in PrimoHoagies have the opportunity to generate multiple streams of income.

Potential franchise candidates are required to have a net worth of $425,000 with at least $125,000 in liquid cash. The initial investment costs range between $246,350 and $612,663, which includes a franchise fee ranging between $15,000 and $40,000 depending on the number of units committed. Franchise partners can expect to pay a 6% royalty and 2.5% advertising fee over the course of their agreement. PrimoHoagies does offer a discount to military veterans. As a “thank you” for their service, the brand reduces their franchise fee by 10%.

If you’d like to learn more about the PrimoHoagies franchise opportunity, fill out this form, and one of our franchise development representatives will be in touch.