A fast casual restaurant combines the quicker counter service experience of a fast food restaurant with the higher quality offerings of a sit-down dining experience. At a fast casual restaurant, you generally won’t find table service or drive-thrus. Instead fast casual restaurants focus on providing fresher ingredients, more interesting menus, great counter service and sometimes even catering options. Some also offer dine-in spaces in addition to take-out and delivery.
Chances are, you’ve eaten food from a fast casual restaurant recently. But have you ever considered owning one? If you’re looking for a great business opportunity, opening a fast casual franchise restaurant is a great option. Here’s why…
There’s space for new restaurants in the fast casual market.
While fast casual restaurant chains like Panera, Chipotle or Boston Market might be familiar names, no one player dominates the scene. A fragmented market like this leaves lots of opportunity for new arrivals to compete and differentiate themselves.
In fact, that’s just how PrimoHoagies started in South Philadelphia in 1992—driving customers wild for their gourmet hand-sliced hoagies, served on the brand’s now-iconic fresh-baked seeded rolls.
The fast casual restaurant industry is growing, well, fast.
According to a market outlook report by Technavio, the fast casual restaurant global market share was projected to experience 11.39% year-over-year growth in 2022, and the worldwide market size was anticipated to grow by $186.27 billion from 2021 to 2026.
Consider that in just 30 years, PrimoHoagies has grown to include nearly 100 franchise locations in the U.S. while remaining a family-run company that still uses family recipes.
Focus on food and quality.
Global scale-up company Deliverect recently completed a study uncovering consumer attitudes toward delivery and takeout in the face of inflation. Incredibly, 90% of respondents reported that ingredient quality was more important to them than it was before inflation began to kick in.
Fresh, local ingredients. Healthy options. Creative menus. These are offerings people tend to associate with fast casual restaurant brands—especially because fast casual restaurants don’t have to worry about managing table waitstaff or the logistics of drive thrus. The trend bodes well for the industry, and for PrimoHoagies franchisees. Because at PrimoHoagies, we’re already loved for our locally sourced fresh veggies, top quality meats and cheeses, and award-winning bread baked daily on premises.
Learn more about the benefits of opening a PrimoHoagies fast casual restaurant franchise.